Metsä Tissue is a leading European tissue producer and a leading greaseproof paper producer worldwide and a part of Metsä Group, a forerunner in sustainable bioeconomy. Metsä Tissue’s business is a part of your everyday life with familiar brands as Lambi, S​erla, Tento, Katrin and SAGA. The business is based on renewable wood which is grown, procured and processed responsibly and the unique value chain reaches from the forest to the end product.

Metsä Tissue has production units and sales offices in five countries, occupies 2 700 employees with a turnover of 1 billion EUR. The business is growing and several major investments are in progress, read more about one of them here.

Metsä Tissue – for a Cleaner Everyday – find out more about Metsä Tissue:


for Lambi & Serla


We are now looking for a driven and result-oriented Brand Manager to join our Brands and marketing team at Metsä Tissue with location Mariestad (Metsä Tissue Sweden HQ) or Stockholm.

What do you get to do?
We are looking to strengthen our Brands and marketing team with a dynamic Brand Manager who takes ownership of the Lambi and Serla brands in Sweden.

As a Brand Manager you have a key role in securing Lambi & Serla’s success via marketing and sales support activities. You are responsible for implementing the brands strategies in Sweden to grow Metsä Tissue brands consistently and profitably. An essential part of your role is to maximize the brand portfolio value in the countries by optimizing marketing planning and execution and maximising consumer reach in a relevant way. This role gives you an excellent opportunity to work with market leading FMCG brands, work in close cooperation with our Trade Marketing and Key Account Managers, act as a part of an international Brand marketing team and take ownership of your brands in your markets.

Your key responsibilities include:

  • Excellent execution of brand strategies with an optimized marketing plan
  • Media selection to maximise effectiveness of reaching the target group
  • Contribution to creation of business plan in your markets
  • Analysing marketing performance, market trends, competitive environment and sales performance as input to brand strategy work and marketing plan optimization
  • Setting targets and KPI’s for marketing activities and analysing the results
  • Responsibility of brand budget
  • Contribution to securing competitive brand assortments

What do we expect from you?
In order to be successful you most likely hold a Master’s degree in Business or Marketing, have an in-depth marketing knowledge and several years’ experience from Brand marketing within the FMCG industry. You are proactive, well-organized and a strong communicator with great team working skills. We use Swedish and English equally in our daily work so we are looking for someone with excellent skills in at least these two languages. You can impress us with your business acumen, analytical and strategic thinking and being a nice person to work with!

Why Metsä?
We offer you interesting and challenging tasks in a dynamic and continuously developing organisation, enthusiastic and motivated colleagues and a community of professionals who are proud to work for a company that leads the way in sustainable bioeconomy. If you believe in cooperation and renewal and want to do high-quality marketing for sustainably produced products, you’re coming to the right place.

Can you imagine yourself having a career at Metsä? Find out!

What happens next?
Welcome to call Ann Ekstam, +46 733 94 64 26 for more information.

Apply as soon as possible, as we will start processing the applications during the application period, open until January 20th 2021.

Submit your application by using this link.